Born from a love of sparkle and self-expression, JBJ was created to bring a little magic to your everyday look. Inspired by years spent in New Orleans—where festivals, flair, and bold accessories were a way of life—JBJ was built on the belief that fashion should be fun, personalized, and anything but boring. What started as custom creations for friends quickly turned into a brand that celebrates individuality, whether you’re turning heads at a party or just adding a pop of joy to your coffee-run fit. Each pair of sunglasses is handmade with intention, designed to help you stand out, feel amazing, and elevate the everyday. Whether you want something over-the-top for your bachelorette weekend or a subtle sparkle to make your errands more exciting.